Help book cover controversy

There are three main versions of The Help.

1. This is the original North American cover.
If you didn't know what the novel was about, what would this cover tell you? Now that you've read the book, how do you think this cover is pertinent?

2.  This is the cover of the book for the UK market: 

 

Personally, I think this one makes a lot more sense; however, it was considered too controversial for the US market. Apparently readers in the UK can handle it though. 

3. Movie tie-in version: